Interactive executive growth system

San Diego Gulls
Interactive Command Dashboard

A portfolio-grade front-office dashboard built to diagnose growth constraints, surface operational gaps, and model how better parking, smarter ticketing, stronger CRM, sharper marketing, and tighter execution can lift attendance, revenue, and brand value.

Scenario control
Live growth switch
Projected FY27 Revenue
$14.8M
vs FY26: +10.4%
EBITDA Margin
16.9%
Projected EBITDA: $2.5M
Implied Franchise Value
$47.4M
3.2x modeled revenue multiple
Attendance Capacity %
61.0%
7,884 avg fans / 12,920 capacity
Attendance and revenue trajectory
Historical trend plus live FY27 scenario modeling. This is the board-room view of how demand and monetization move together.
2021-222022-232023-242024-252025-262026-27
Attendance
Revenue ($M)
Executive growth readout
The Gulls do not need a miracle. They need tighter monetization, less friction, and a cleaner retention machine.
Ticket yield
26.7 modeled WATP
Opportunity to raise yield without needing a new building first.
Sponsorship
$3.0M FY27
Inventory should be sold as measurable outcomes, not disconnected assets.
Digital demand
40.1K visits
Cleaner pages and stronger CRM can turn traffic into buyers faster.
STM base
2,788 members
Retention and upsell are the real compounding engines.
Operational maturity view
A fast visual read of where the organization can create business lift fastest.
Parking UX63.0
Game Ops75.0
Digital Funnel82.0
Ticket Yield Readiness78.0
Revenue mix logic
The commercial story is broader than ticket sales alone. That is exactly where you can stand out.
Gate
46%
Sponsorship
20%
Ancillary
17%
Parent Support
14%
Other
3%